Identity and representation within South African animation was the focus of a study by Mr Limo Velapi who graduated with a Master of Arts in Digital Arts. 

Using a case study approach, the dissertation critically examines the South African animation industry and its commitment to representing a local identity.

‘The South African voice in animation is very important as it refers to identity and representation of South Africa and South Africans in the animations we watch,’ he said.

The study analysed animated productions, movies, and series created in the country, including notable works like Seal Team from Triggerfish Animation Studio and The Adventures of Noko Mashaba by Jonas Lekganyane, highlighting the unique portrayal of national identity within these narratives. It revealed intriguing insights into the industry’s growing commitment to represent South African culture.

Velapi recommends further research and collaboration between the government and local TV networks to enhance such representation. He said that the research ‘reminded me that I need to be part of the representation I want to see, not just write about it from the outside.’ He hopes that it will also inspire those in the South African animation industry to debate these issues.

Proud supervisor, Dr Michelle Stewart described Velapi’s research as a valuable contribution to the emerging academic field of animation.

Velapi said that he managed to balance his coursework, research and personal life: ‘Everything I was doing worked together, centred around animation, which made things flow into one another.’

Extending heartfelt thanks to his supervisor for her exceptional mentorship and support, as well as to his family for their unwavering encouragement, his message to aspiring students is simple: ‘Love what you are doing. It is very hard to force someone to study animation or art in general. There has to be a love for it.’